Top 7 White Label Telematics Platforms for Fleets

Looking for a white-label telematics platform? Here's a quick guide to seven of the best options for fleet operators in the UK. These platforms let businesses offer advanced telematics services under their own brand, without the need to develop technology from scratch. Key features include GPS tracking, driver behaviour monitoring, UK compliance tools, and custom branding.

Highlights:

• GRS Fleet Telematics: Affordable (£7.99 per vehicle/month), strong branding options, theft recovery tools, and scalable for fleets of all sizes.
• WhiteLabel Tracking: Fully customisable branding, supports 2,000+ devices, and built for flexibility across fleet sizes.
• Trakzee by Uffizio: Detailed safety tools, driver scorecards, and cost-saving features like fuel and maintenance tracking.
• Wialon: Global reach, 99.5% uptime, and scalable for fleets from 50 to 1,000+ vehicles.
• Navixy: Highly customisable branding, HD tracking, and supports fleets up to 25,000 assets.
• Fleet Complete: Real-time tracking, AI-powered safety tools, and flexible for businesses of all sizes.
• Quartix: Easy-to-use tracking, driver behaviour monitoring, and strong security features.

Quick Comparison

These platforms cater to diverse needs, from small businesses to large enterprises. Whether you're focused on safety, cost savings, or scaling your operations, there's a solution here for you. Start exploring your options today to stay ahead in fleet management.

White label GPS tracking benefits | Navixy

Key Features to Consider in White Label Telematics Platforms

Choosing the right white label telematics platform is a critical step in delivering top-tier fleet management services. With the UK fleet management software market projected to exceed £1.1 billion by 2033, it’s vital to focus on features that directly enhance your service offerings. These key elements define the effectiveness of any white label telematics solution.

Comprehensive Branding and Customisation

A strong white label platform should offer extensive branding and customisation options. This includes the ability to personalise the software with your logo, colour scheme, and design, helping to build trust and enhance your brand's visibility. Look for features such as custom domains, tailored colour palettes, branded mobile apps, localisation settings, device lists, connectivity options, and billing flexibility.

Real-Time GPS Tracking

Accurate, real-time GPS tracking is a cornerstone of fleet management. The platform should provide precise vehicle locations with support for both metric and imperial measurements to suit UK preferences. Additional tools like geofencing, route optimisation, and historical tracking with UK-standard timestamps can significantly improve operational efficiency.

Driver Behaviour Monitoring and Safety Tools

With stricter UK regulations on commercial vehicle safety, monitoring driver behaviour is more important than ever. The platform should track key metrics such as speeding, harsh braking, and rapid acceleration, offering insights that improve safety and fuel efficiency. Detailed performance reports can help identify areas for driver training and reduce insurance costs.

UK Regulatory Compliance

The platform must address UK-specific compliance needs, including integration with tachographs and monitoring driver hours in line with EU and UK regulations. It should also generate reports that meet DVSA standards and seamlessly handle UK-specific features like postcodes, road networks, and traffic rules.

Scalable and Multi-Tenant Architecture

A scalable platform ensures you can grow your client base without hitting technical barriers. Look for multi-tenancy capabilities that allow separate client accounts, data segregation, and customisable user permissions. Flexible pricing structures can help you create tailored packages for different clients while maintaining operational efficiency.

Integration and API Support

The ability to integrate with existing systems is critical. A robust platform should offer APIs that connect seamlessly with accounting software, CRM systems, and other tools commonly used by UK fleet operators. It should also support integrations with fuel card providers, maintenance management systems, and insurance telematics programmes.

Mobile Access for On-the-Go Management

A mobile app is essential for drivers and fleet managers who need access to information on the move. The app should reflect your branding and provide key features like job dispatch, route navigation, and communication tools. Compatibility with both iOS and Android devices ensures comprehensive accessibility.

Reporting and Analytics

Customisable reporting and analytics are vital for delivering insights to your clients. The platform should support UK-specific formats, including date displays (DD/MM/YYYY), currency in pounds sterling, and distance measurements in miles or kilometres. Advanced tools for fuel consumption tracking, maintenance scheduling, and cost analysis are also crucial.

Security and Data Protection

Given the sensitive nature of location data and UK GDPR requirements, robust security measures are non-negotiable. The platform should include encryption, secure data storage within UK or EU servers, and detailed audit trails. Role-based access controls and regular security updates are essential to safeguard data.

Customer Support and Training

Reliable customer support aligned with UK business hours is critical for smooth operations. The platform provider should offer detailed documentation, training resources, and responsive technical support. Onboarding assistance, ongoing updates, and uninterrupted service delivery are key factors to consider.

1. GRS Fleet Telematics

GRS Fleet Telematics is a comprehensive white label telematics solution crafted specifically for UK fleet operators. Backed by 35 years of fleet management expertise from the GRS Group, it combines cutting-edge tracking technology with customisable branding options, allowing businesses to deliver professional fleet management services under their own branding.

Customisable Branding Options

The platform offers extensive white label capabilities, enabling resellers to present the solution entirely under their own brand. It works seamlessly with GRS Fleet Graphics, a company specialising in fleet branding solutions since 1991. This partnership allows businesses to provide both physical vehicle branding and digital telematics as a unified offering, enhancing brand visibility across various channels. Alongside branding features, the platform ensures precise real-time tracking to keep fleets running smoothly.

Real-time Tracking and Reporting

GRS Fleet Telematics provides real-time GPS tracking, accommodating both metric and imperial measurements to meet UK standards. Users can access live vehicle locations, historical data with UK-standard timestamps, and customisable reports that deliver actionable insights on fuel consumption, routes, and costs in pounds sterling - all tailored to reflect the reseller’s brand identity.

Driver Behaviour Monitoring and Safety Features

The platform goes beyond tracking by offering tools to monitor driver behaviour, focusing on safety metrics like speeding, harsh braking, and rapid acceleration. Additional features, such as geofencing and eco-driving analytics, help fleet operators pinpoint areas where driver training could improve safety and reduce insurance costs. These tools align with UK regulations for commercial vehicles, ensuring compliance and operational efficiency.

Security and Theft Prevention Capabilities

With dual-tracker technology, GRS Fleet Telematics boasts an impressive 91% recovery rate for stolen vehicles. The system includes immobilisation features and 24/7 recovery support, making it a reliable choice for fleets managing high-value commercial vehicles. These theft prevention and recovery tools provide peace of mind for operators handling valuable assets.

Scalability for Fleets of Various Sizes

The platform is designed to scale with businesses, making it suitable for fleets ranging from 5 to 500 vehicles. This flexibility ensures that as businesses expand, the system adapts without compromising its reliability. It’s particularly appealing for white label partners catering to a wide range of clients.

"Our platform has been proven globally across fleets of all sizes. Whether you manage 5 vehicles or 500, our GPS tracking system for car fleets grows seamlessly with your business." - GRS Leadership Team

With operations in the UK and France and service availability in other EU countries, GRS Fleet Telematics provides the infrastructure to support growing white label partnerships across multiple markets.

The platform’s pricing starts at just £7.99 per vehicle per month. This includes SIM/data, access to a dedicated account manager, and full use of all platform features. This competitive pricing structure allows white label partners to create attractive packages for their clients while maintaining strong profit margins.

2. WhiteLabel Tracking

WhiteLabel Tracking is a telematics platform designed for fleet operators who want to offer advanced tracking services under their own brand. It provides extensive options for customisation, making it suitable for fleets of all sizes - from small local businesses to large-scale enterprises. Its reliable performance also ensures a strong base for building brand identity.

Tailored Branding Options

This platform allows partners to fully personalise the user experience. You can customise everything from the login pages to mobile apps by adding your logo, tweaking colour schemes, and even updating email and SMS templates to reflect your brand’s identity.

For added flexibility, you can choose between a URL prefix white labelling option (e.g. https://mybrand.telematics.guru) or a premium option that lets you use a fully custom URL (e.g. https://www.mybrand.com). These customisation features ensure that the platform evolves alongside your business.

Adapts to Fleets of All Sizes

Whether you're managing a small local fleet or overseeing a large enterprise operation, WhiteLabel Tracking scales seamlessly to accommodate growth. This means you can expand your operations without worrying about performance issues.

3. Trakzee by Uffizio

Trakzee, developed by Uffizio, is a white-label telematics platform packed with advanced fleet management tools and extensive customisation options. With a perfect 5/5 rating from 7 reviews on SoftwareSuggest, it’s clear this platform resonates with its users.

Customisable Branding Options

Trakzee allows businesses to personalise their login screens, incorporating their company name, URL, logo, and brand colours. This feature ensures the platform aligns seamlessly with the user’s branding needs. Highlighting this capability, one source noted:

"Our channel partners use as well as sell our white-label products with their branding."

This branding flexibility pairs effectively with the platform’s safety-focused features.

Driver Behaviour Monitoring and Safety Features

Safety is a key priority in fleet management, and Trakzee addresses this by monitoring driver behaviour. It generates detailed safety scorecards that evaluate factors like over-speeding, harsh acceleration, sudden braking, and idling. Additionally, it tracks seat belt usage and sends real-time alerts for violations, helping improve safety standards. The scoring system uses a red, amber, and green scale to flag risks, making it easy to identify areas for improvement.

According to Uffizio, these features can lead to measurable benefits: a 38.67% reduction in fuel costs, a 17.25% decrease in fleet insurance expenses, and a 36.78% drop in maintenance costs. For emergencies, Trakzee Mini offers SOS assistance with instant alerts, enhancing safety for both drivers and passengers.

Real-time Tracking and Reporting

Trakzee empowers fleet managers with tools to set speed limits tailored to vehicle type and load, while also offering instant alerts for idling, harsh braking, and rapid acceleration. Additional features like Eco-Driving, ADAS (Advanced Driver Assistance Systems), and Tire Pressure Monitoring enhance operational efficiency. One reviewer praised its intuitive design:

"Trakzee offers a user-friendly interface that is easy to navigate, making it accessible for all team members."

With multi-language support, the platform is well-suited for diverse operational needs.

Scalability for Fleets of Various Sizes

Trakzee isn’t just about current needs - it’s built to grow alongside your fleet. Regular updates ensure compatibility with evolving telematics technologies, and the platform supports systems like penalty and reward programs based on driver scores. This makes it a versatile solution for fleets of all sizes.

4. Wialon

Wialon stands out as a telematics platform that combines global reach with a focus on local needs. With over 4.2 million vehicles connected across more than 160 countries and an impressive 99.5% uptime guarantee, it provides a solid foundation for businesses looking for a reliable and flexible solution.

Flexible Branding Options

Wialon gives its partners the freedom to operate under its brand or fully customise the platform to reflect their own. Businesses can tailor the login page and system interface to align with their branding guidelines. For those opting for the premium package, additional personalisation options are available. In fact, data shows that nearly half of Wialon’s partners choose the premium package to strengthen their brand identity or add a unique touch to the interface. Many partners use these customisation features to enhance their brand presence.

Real-time Tracking and Reporting

The platform excels in real-time GPS tracking, offering accurate vehicle positioning, detailed route histories, and a comprehensive dashboard. This dashboard consolidates key metrics like vehicle usage, stops, mileage, and fuel consumption. Businesses also benefit from real-time alerts for unauthorised vehicle use.

Wialon’s compatibility with a wide range of hardware simplifies integration, making it a versatile option. As Luis Byongki, EVP at Suntech/ST Sunlab, puts it:

"Wialon provides a great 'Day 1' experience for partners seeking a ready-to-use platform."

Designed to Scale with Your Fleet

Built with scalability in mind, Wialon adapts to fleets of all sizes, from fewer than 50 vehicles to over 1,000, making it an excellent choice for businesses anticipating growth. Its architecture ensures smooth scalability without the need for complex adjustments. Over the years, this capability has driven significant growth, with the platform expanding from 400,000 users in 2015 to 4 million connected vehicles today.

Orlando Monagas, CEO of Golden M, highlights the platform’s versatility:

"What we like most about Wialon is its completeness: It has numerous features and solutions beyond regular vehicle tracking - fleet maintenance, route planning, driver behaviour monitoring, and so on."

Wialon’s proven reliability and extensive feature set have earned it a strong reputation, including a 4.8/5 rating from Technology Evaluation Centers.

5. Navixy

Navixy is designed to meet the UK's growing need for efficient and adaptable fleet management solutions. As a white-label telematics platform, it combines powerful features with an intuitive interface. With over 1,000,000 downloads of its X-GPS apps and usage in 130 countries, Navixy has built a strong global presence while offering the flexibility that fleet operators require.

Customisable Branding Options

Navixy goes beyond basic branding options, allowing businesses to fully customise the platform to reflect their identity. From login pages and mobile apps to email templates and SMS SenderIDs, every touchpoint can be tailored. The platform offers colour theming, with predesigned schemes or completely customisable palettes to align with brand guidelines. You can even upload custom background images to ensure a polished, cohesive appearance.

Mobile apps can be rebranded to match a fleet operator’s visual identity, with options to adjust graphic designs. Email templates can be personalised using the company’s own email address and SMTP setup, while SMS messages can include a custom SenderID via SMSC or SMPP protocols.

"With Navixy, you can customise and white-label the service to make it truly your own. This feature allows you to add a personalised touch to the Navixy service and present it as a seamless part of your business."

These branding features integrate seamlessly with Navixy’s advanced tracking capabilities, creating a unified experience for clients and end-users alike.

Real-time Tracking and Reporting

Navixy offers real-time tracking with metre-level accuracy, powered by HD Tracking and 5G technology. This provides precise details such as coordinates, speed, and direction.

The platform also delivers telemetry data in real time, enabling fleet operators to monitor key parameters and receive alerts for customised thresholds. Detailed reports offer insights into vehicle performance, fuel consumption, and mileage, even supporting fuel tax calculations across various regions. With the ability to manage up to 25,000 assets in a single account, Navixy is ideal for large-scale operations.

Scheduled reports can be automatically sent via email in PDF or Excel formats, while the X-GPS Mobile app allows users to view an asset list in real time. Features like route optimisation help plan efficient journeys, and detailed trip histories are available to ensure compliance.

"Navixy gives us flexibility and robustness to provide a complete all-in-one solution to any business, regardless of their sphere and location." – Anthony, CEO and Co-founder

Scalability for Fleets of Various Sizes

Navixy is built to scale, making it suitable for businesses ranging from small operations to large enterprises managing up to 25,000 assets per account. Its X-GPS Monitor is trusted by 100,000 companies worldwide, demonstrating its ability to handle diverse fleet needs.

The platform enjoys a 98% customer satisfaction rate and a perfect 5.0/5 rating on GetApp. Users highlight its straightforward design, which offers quick access to essential tools without requiring extensive training.

Nikita Derzhavinsky, Navixy GIS product owner, explains the platform’s scalability:

"We remember that the application is used by both small and large companies. Therefore, we help to provide telematics capabilities for companies with different sizes of fleets. Our solution allows you to manage tens of thousands of vehicles, as well as analyse the efficiency of transportation for new business owners."

The platform is designed to accommodate various roles, from fleet managers to mechanics, ensuring that everyone in the team can access the tools they need, regardless of fleet size.

6. Fleet Complete

Fleet Complete is a versatile white-label telematics platform designed for fleet operators across a range of industries. It combines real-time tracking, advanced analytics, and driver monitoring to help businesses improve safety and operational efficiency. By offering these capabilities under a rebrandable framework, Fleet Complete allows providers to deliver cutting-edge telematics solutions while building customer confidence.

Real-time Tracking and Reporting

With Fleet Complete, fleet operators gain access to real-time GPS tracking, providing detailed insights into vehicle location, speed, and status. The platform uses live data, machine learning, and customisable notifications to deliver actionable intelligence and instant alerts. Operators can also generate tailored reports and visualisations, such as live location updates, trip replays, and in-depth vehicle performance summaries, to meet their specific needs.

These tracking tools have consistently improved operational efficiency and ensured better on-time performance for businesses.

Driver Behaviour Monitoring and Safety Features

Fleet Complete includes a driver behaviour monitoring system aimed at enhancing safety, efficiency, and compliance. The system tracks and sends alerts for behaviours like speeding, harsh braking, sharp cornering, rapid acceleration, and distracted driving. When integrated with Powerfleet Vision, the platform uses AI to identify unsafe driving patterns and external risks, enabling immediate driver coaching.

Dashcam footage supports gamified coaching, which has proven effective in reducing violations and accidents. This is particularly important, as distracted driving is responsible for 71% of large-truck crashes. For example, a construction fleet managed to cut insurance premiums by 5% after adopting video telematics.

Scalability for Fleets of Various Sizes

Fleet Complete is designed to serve fleets of all sizes, offering insights into vehicle locations, driver behaviour, and maintenance requirements. Its flexibility makes it ideal for businesses with diverse operational needs.

"There is no better asset tracking option available for the money. Great customer service. Fleet Complete allows me to manage my fleet from anywhere. We have been able to recover many stolen vehicles and assets by using Fleet Complete."

The platform’s ProServices feature provides tailored solutions, enabling businesses - from small delivery services to large transportation networks - to customise the system according to their specific requirements. This adaptability meets the growing demand in the UK for efficient and flexible fleet management tools.

7. Quartix

Quartix is a widely used vehicle tracking system, trusted by over 30,000 fleets and monitoring more than 800,000 vehicles globally. It stands out for its practical solutions that give fleet operators detailed insights and greater control over their operations.

Real-time Tracking and Reporting

Quartix provides real-time tracking through an easy-to-use split-screen interface that combines detailed tables with dynamic maps. The system uses a colour-coded display to indicate vehicle status and speed ranges, from stationary vehicles to those exceeding 70 mph. Features like the Route Map and Heat Map allow fleet managers to review historical routes and identify traffic hotspots. Automated reports summarising tracking logs, incidents, and inspections can be scheduled and sent directly to email accounts.

Driver performance is also a key focus, with tools that seamlessly integrate into the tracking system.

"The Quartix system is very friendly to the user. I would recommend it to anyone who asks!"
– Tim Ferguson, Forest Green Lawn & Landscaping

The Tracking Log offers a detailed breakdown of travel data, including time spent travelling, time on-site, idle periods, and speed metrics. This helps fleet managers optimise route planning, cut fuel costs, and improve overall efficiency.

Driver Behaviour Monitoring and Safety Features

Quartix goes beyond tracking by monitoring driver behaviour. It evaluates speed, acceleration, and braking to generate driver scores. A driver league table ranks performance, highlighting risky drivers in red and top performers in green. Daily briefings provide detailed profiles, helping to identify areas for improvement. St Austell Brewery, for example, reported a 20% improvement in driving style across their fleet after adopting Quartix.

"We've seen around a 20% improvement in driving style across the fleet. Since using Quartix, our drivers are now in the 80-100 driving score range, which is where we wanted to be. We're doing daily briefings with the drivers and they can easily see how their driving style has improved."
– Karl Davidson, Depot & Transport Manager, St Austell Brewery

Drivers can access their driving style reports through the mobile app, encouraging self-assessment and ongoing improvement. These tools not only improve driving habits but can also lead to savings of up to 15% on fuel costs and reduce accident risks.

Security and Theft Prevention Capabilities

Quartix excels in security, offering real-world benefits during critical incidents. For example, Advanced Timber Harvesters used the system to assist law enforcement after an accident:

"With Quartix tracking, I could navigate to the scene via the phone app. I was able to assist law enforcement at the scene, to help determine the cause of the accident by looking at speed, position, and braking of the truck at the time of the crash."
– Advanced Timber Harvesters

The platform’s real-time tracking helps fleet operators respond quickly to security issues, monitor unauthorised vehicle use, and provide precise location data for investigations or insurance claims.

Scalability for Fleets of Various Sizes

Whether you're managing a small delivery service or a large transport network, Quartix adapts to meet your needs, improving fleet utilisation by up to 20%. The system has an overall user rating of 3.8/5, with many praising its ease of use and value for money.

"A reliable product with great features...Setting it up and rollout was a simple task...Overall, it is a great product with great value."
– Mark, Machinery Sector

"Quartix is really easy to use...It definitely offers great value for the money."
– Jason, Veterinary Sector

Platform Comparison Table

Below is a side-by-side comparison of various white-label telematics platforms, focusing on their key features. When choosing a platform for your fleet, it’s essential to evaluate aspects like branding options, security features, real-time tracking capabilities, pricing, hardware compatibility, and UK-based support. This will help you identify the best fit for your business needs.

Key Differences to Consider

• Branding Flexibility: Platforms like WhiteLabel Tracking offer fully rebrandable browser-based solutions, while Navixy provides white-label mobile apps. However, keep in mind that Apple and Google policies may limit white-label app availability on official marketplaces.
• Security Features: These vary widely. Some platforms include geo-fencing, remote immobilisation, and real-time alerts for enhanced fleet safety.
• Pricing: GRS Fleet Telematics stands out with a starting price of £7.99 per vehicle per month. Other platforms typically require custom quotes based on fleet size and specific requirements.
• Hardware Compatibility: WhiteLabel Tracking supports over 2,000 devices, offering flexibility for diverse fleets. Always confirm that the platform you choose is compatible with your existing hardware.
• UK Support: Check the availability and hours of support to ensure they align with your operational needs.

This table and breakdown aim to simplify your decision-making process, helping you choose a solution that aligns with your fleet’s goals and requirements.

Conclusion

Selecting the right white label telematics platform can significantly improve efficiency, security, and customer service. The fleet management software market in the UK is projected to exceed £1.1 billion by 2033, underscoring telematics as a critical business necessity rather than an optional tool.

This technology delivers measurable benefits. For instance, UK fleet operators have reported a 25% drop in fuel costs, a 17% cut in accident-related expenses, and a 20% reduction in labour costs. These savings not only improve financial performance but also contribute to safer fleet operations.

Navigating UK compliance regulations is another pressing concern. In London, non-compliant vehicles face daily charges of up to £100, while HGVs over 12 tonnes risk penalties as high as £550. Other cities enforce their own Clean Air Zone rules. Telematics platforms with strong monitoring and reporting features are essential to avoid these costly fines.

Adopting systems that integrate smoothly with existing workflows is key. A survey revealed that 35% of UK respondents experienced improved efficiency thanks to GPS tracking solutions. This success is partly due to the seamless integration of telematics into established processes.

White label solutions also cater to growing fleets by allowing businesses to maintain their brand identity while benefiting from advanced telematics tools. This flexibility supports better budget management and makes scaling operations more manageable.

Whether managing a small fleet of vans or a large operation with hundreds of vehicles, the ideal platform combines advanced analytics with user-friendly functionality. Early adoption of telematics offers a strategic advantage. With over 90% of UK commercial fleets expected to adopt telematics by 2026, those who act now can position themselves ahead of the curve, enjoying improved efficiency, stronger security, and enhanced customer service capabilities.

FAQs

What are the advantages of using a white-label telematics platform for managing fleets?

White-label telematics platforms bring a range of benefits to fleet management, making them a smart choice for businesses looking to optimise their operations. One standout feature is the ability to customise the platform's branding. This means you can tailor the platform to reflect your company's identity, helping to build stronger brand recognition and trust among your customers.

Another advantage is how easily these platforms integrate with existing business tools like CRM or ERP systems. This seamless connection simplifies workflows and enables real-time data sharing, which can significantly boost efficiency and improve decision-making across your fleet operations.

On top of that, white-label solutions offer detailed analytics to track and enhance fleet performance. These insights can help improve safety measures, cut down on fuel costs, and streamline overall operations. By leveraging such a platform, businesses can effectively reduce expenses while running their fleets more efficiently.

How can custom branding and personalisation improve a fleet's telematics system?

Custom branding and personalisation can take a fleet's telematics system to the next level, offering businesses the chance to craft an experience that reflects their brand while meeting specific customer needs. Elements such as branded dashboards, tailored reports, and personalised driver feedback contribute to a polished and consistent user experience. This not only enhances professionalism but also fosters trust and loyalty among customers.

On top of that, personalisation allows businesses to deliver targeted services, like bespoke driver coaching and insights based on usage patterns. These tailored features can encourage safer driving habits, minimise risks, and boost operational efficiency. Together, these benefits not only elevate customer satisfaction but also give businesses a distinct edge in a competitive market.

What should fleet operators in the UK look for in a telematics platform to stay compliant with regulations?

When choosing a telematics platform, UK fleet operators need to focus on meeting local regulations. This includes adhering to rules around driver hours, vehicle emissions standards, and data protection laws. Look for platforms that offer features like electronic logging to track driver hours, precise emissions monitoring, and strong data security measures to safeguard sensitive information.

It’s also crucial that the platform offers dependable record-keeping to support audits and meet legal obligations. Opting for a solution that can keep pace with changing UK regulations will help maintain compliance while ensuring smooth and efficient operations.

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